SmartStart


 

SmartStart




 

IoT mobile app development for the world leader vehicle security and remote-start systems for connected cars

The Client


 
 

Headquartered in Southern California, Directed is North America’s largest manufacturer of vehicle security and remote-start systems including Viper, AutoStart, Clifford, Python and more. Founded in 1982, they lead with a simple vision for innovation that has driven them to be the pioneer of the connected car. The company’s flagship product SmartStart (2009), connects users to their car from virtually anywhere through their phone.


 
 

The Challenge

 
 

The automotive industry has been relatively slow to adopt mobile technology. However, early movers, like Directed, have stood to gain tremendous market share by going digital.

To stay ahead of competition entering this arena, Directed saw the need to update SmartStart to integrate seamlessly with their vehicle hardware modules. While the app saw early success, SmartStart’s app performance and quality were lacking in later years, leaving users frustrated.

With an existing user base of over 3M, the stakes were high to ensure the new app would carry user loyalty forward and generate growth in this sector.


 

IoT mobile app development for the world leader vehicle security and remote-start systems for connected cars

The Client

Headquartered in Southern California, Directed is North America’s largest manufacturer of vehicle security and remote-start systems including Viper, AutoStart, Clifford, Python and more. Founded in 1982, they lead with a simple vision for innovation that has driven them to be the pioneer of the connected car. The company’s flagship product SmartStart (2009), connects users to their car from virtually anywhere through their phone.


The Challenge

The automotive industry has been relatively slow to adopt mobile technology. However, early movers, like Directed, have stood to gain tremendous market share by going digital.

To stay ahead of competition entering this arena, Directed saw the need to update SmartStart to integrate seamlessly with their vehicle hardware modules. While the app saw early success, SmartStart’s app performance and quality were lacking in later years, leaving users frustrated.

With an existing user base of over 3M, the stakes were high to ensure the new app would carry user loyalty forward and generate growth in this sector.





 

The Solution

We kicked things off with an in-depth Liftoff Session to provide our team with an understanding of Directed’s mission, vision, and target audience. We challenged Directed’s leadership to grow their vision for the product by pushing their innovation envelope with our ideas.


 
 

At the same time, we mapped out a creative mobile strategy and implemented intelligent prompts at strategic points in the user flow. These prompts increased the volume of positive reviews and improved the app’s overall rating all while maintaining their existing user base.

We developed a low-energy bluetooth connected app by dramatically improving the quality of the code and completely reworking the UI/UX design. It seamlessly integrates with Directed’s designated SmartStart hardware.

 

The Solution

We kicked things off with an in-depth Liftoff Session to provide our team with an understanding of Directed’s mission, vision, and target audience. We challenged Directed’s leadership to grow their vision for the product by pushing their innovation envelope with our ideas.

At the same time, we mapped out a creative mobile strategy and implemented intelligent prompts at strategic points in the user flow. These prompts increased the volume of positive reviews and improved the app’s overall rating all while maintaining their existing user base.

We developed a low-energy bluetooth connected app by dramatically improving the quality of the code and completely reworking the UI/UX design. It seamlessly integrates with Directed’s designated SmartStart hardware.



Now, SmartStart gives users a renewed intuitive and meaningful experience through smartphone vehicle control (IoT) from virtually anywhere around the world. Users can go from checking the status of their vehicle, to sharing their vehicle’s location on Facebook, SmartStart provides security and control for vehicles that is cutting-edge and in tune with our daily integral technology.

 

Now, SmartStart gives users a renewed intuitive and meaningful experience through smartphone vehicle control (IoT) from virtually anywhere around the world. Users can go from checking the status of their vehicle, to sharing their vehicle’s location on Facebook, SmartStart provides security and control for vehicles that is cutting-edge and in tune with our daily integral technology.


 

The Result

Close collaboration with Directed’s product team and emphasis on positive user experience enabled us to iterate the app quickly. We minimized risk and created a masterful product for Directed who saw their app’s overall rating improve from 3.7 to 4.1.

Directed is safely pulling away from the competition as we continue to develop new features for future versions of their app.


 

The Result


 

 

Close collaboration with Directed’s product team and emphasis on positive user experience enabled us to iterate the app quickly. We minimized risk and created a masterful product for Directed who saw their app’s overall rating improve from 3.7 to 4.1.

Directed is safely pulling away from the competition as we continue to develop new features for future versions of their app.


 


Have a look at SmartStart





 

Let's start making use of your data


 

Let's start making use of your data


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